SEO, AEO & GEO
Many ad networks won’t touch firearms, which makes organic search your most valuable channel. We help you rank in Google and get cited by ChatGPT, Gemini, Perplexity, and AI Overviews.
Search is the channel you can count on
Paid social and many ad networks restrict or ban firearms and related products. That puts more weight on organic search than in almost any other retail category. At the same time, shoppers are starting their research in AI assistants that answer questions directly and only cite a handful of sources.
We cover all three: SEO so you rank in Google and Bing, AEO (answer engine optimization) so your content answers the questions shoppers ask, and GEO (generative engine optimization) so AI tools understand, trust, and cite your store.
What we do
Technical SEO. Crawlability, site speed, indexing, faceted navigation, duplicate content, and Core Web Vitals, fixed on the platform you already use.
Category and product content. Copy that answers real buyer questions about compatibility, calibers, legality, and use, written for people first and search engines second.
Structured data. Product, offer, review, FAQ, and organization markup so search engines and AI tools can read your catalog accurately.
Answer and generative engine optimization. Clear, citable answers, entity and brand consistency across the web, and files like llms.txt that help AI crawlers understand your site.
Migration SEO. Redirect mapping and monitoring when you change platforms, so a new store doesn’t cost you your traffic.
How we work
Audit. A technical, content, and competitor review, plus a check of how AI assistants currently describe your brand.
Roadmap. A prioritized plan ranked by likely revenue impact, not by how easy each item is to report.
Implementation. We make the fixes and write the content ourselves, or work alongside your team and developers.
Reporting. Monthly reporting on rankings, organic revenue, and AI visibility, in plain language.
When ads are off the table, the brands that win are the ones shoppers can find on their own.
Why Ballistic
We know the search landscape for regulated and enthusiast products, including which terms are restricted, how Google Merchant Center treats firearms and parts, and how to write about legal requirements without creating risk. Our team is 100% US-based and has worked in this industry for 18 years.
How long until we see results?
Technical fixes can show results within weeks. Content and authority work usually builds over three to six months. We will tell you what to expect for your site before we start.
Do you work with our existing content team?
Yes. We can write everything, edit what your team writes, or provide briefs and training. Many clients use a mix.