Retention Marketing
Email and SMS that turn a first order into a lifetime customer. Flows, campaigns, segmentation, and loyalty on Klaviyo, Listrak, and Sendlane, including SHAFT-compliant SMS for firearms brands.
Your best customers have already bought from you
Enthusiasts come back. They upgrade optics, stock up on ammunition before hunting season, add accessories to a new build, and tell their friends. The brands that grow fastest make that second, third, and tenth order easy and timely.
Email and SMS are also channels you own. When ad platforms change their rules about firearms, your list doesn’t.
What we do
Email flows and campaigns. Welcome, browse and cart abandonment, post-purchase, replenishment, back in stock, win-back, and seasonal campaigns that feel like they come from people who shoot and hunt.
SHAFT-compliant SMS. Carriers restrict messages about firearms and related topics. We set up programs, content, and opt-in flows designed to stay within those rules on platforms that support this industry.
Segmentation and data. Segments built on what customers actually buy and how they shop, so a precision rifle shooter doesn’t get the same email as a first-time handgun owner.
Loyalty and referrals. Programs that reward repeat buyers and turn them into advocates.
Platform setup and migration. Moving to Klaviyo, Listrak, or Sendlane, with lists, flows, and deliverability protected along the way.
How we work
Audit. Review your flows, campaigns, list health, deliverability, and revenue per subscriber.
Build the foundation. Fix or build the core automated flows first, since they earn revenue every day.
Plan the calendar. A campaign calendar built around launches, hunting seasons, holidays, and your inventory.
Test and report. Ongoing testing of subject lines, offers, timing, and content, with monthly reporting on revenue and list growth.
The list you build is the one audience nobody can take away from you.
Why Ballistic
We are long-time partners of the major email and SMS platforms used in this industry, and we know the content rules that trip up firearms brands. Our team writes, designs, and builds everything in the US.
Can you work with our existing email platform?
Yes. We work in Klaviyo, Listrak, and Sendlane, and we can help you decide whether a move is worth it.
What does SHAFT-compliant mean?
SHAFT stands for sex, hate, alcohol, firearms, and tobacco, content categories that US carriers restrict in text messages. We plan your SMS program so it stays within carrier rules.