Conversion Rate Optimization
More traffic is expensive. Converting the traffic you already have is not. We find where shoppers stall and test fixes on product pages, cart, and checkout, including the FFL and compliance steps generalists miss.
Your shoppers are telling you where they get stuck
Every store loses buyers somewhere between the first click and the order confirmation. In this industry, there are more places to lose them than usual: choosing an FFL dealer, verifying age, finding out an item can’t ship to their state, or hunting for compatibility details that should have been on the product page.
Conversion rate optimization is the disciplined work of finding those moments and fixing them, with data to prove each change actually helped.
What we do
Funnel and analytics audits. We check that your tracking is accurate first, then map where shoppers drop off by device, traffic source, and product type.
A/B testing. Structured experiments on product pages, category pages, navigation, cart, and checkout, with clear hypotheses and honest results.
Product page and checkout UX. Better product information, fitment and compatibility, trust signals, shipping clarity, and fewer steps to buy.
FFL and compliance flows. Dealer selection, age verification, and state restriction messaging designed to be clear and fast, without cutting corners on compliance.
Customer research. Session recordings, surveys, and interviews that explain the numbers.
How we work
Measure. Fix analytics gaps so decisions are based on real numbers.
Find the leaks. Combine data and research to rank the biggest opportunities.
Test. Design, build, and run experiments, one clear question at a time.
Roll out and repeat. Ship what wins, learn from what doesn’t, and move to the next opportunity.
A small lift in conversion is worth more than a big jump in traffic you have to keep paying for.
Why Ballistic
We have built and tested the flows that are unique to this industry, so we know where the friction usually hides and what can and can’t be changed for compliance. Your program is run by a US-based team that also understands your platform, so winning tests get built properly, not patched in.
How much traffic do we need to run tests?
A/B tests need enough orders to reach a reliable answer. If your traffic is lower, we focus on research-led fixes and measure them over time instead of splitting traffic.
Will testing slow down our site?
We use lightweight testing tools and build tests carefully so they don’t flicker or slow pages down.