Built inside the industry.

Ballistic started with a simple idea: the brands in our industry deserve an agency that already understands them. Long before most agencies knew what an FFL was, we were shipping stores for manufacturers, retailers, and distributors in shooting, hunting, outdoor, and tactical.

That history means we have already solved the problems generalists run into: shopper priorities, age verification, state shipping restrictions, payment processor risk, MAP policies, and how your customer actually shops.

How people find and buy is changing fast. Shoppers now ask AI assistants for recommendations, and regulated categories face new rules every year. We are investing so our clients stay ahead of both.

That means private AI trained on our industry’s best practices and rules, answer engine and generative engine optimization so your brand is the one AI recommends, and a team that keeps growing with the brands we serve.