Commerce Consulting
An outside set of eyes from people who have done this for nearly two decades. Platform selection, tech stack audits, payments and compliance, analytics, and a growth plan grounded in how this industry works.
Clear answers for big decisions
Choosing a platform, replacing a payment processor, adding a new sales channel, or planning the next three years of growth are decisions that are expensive to get wrong. In this industry, they also come with rules many vendors don’t fully understand.
We give you an independent, experienced view and a plan you can act on, whether we do the work afterward or not.
What we do
Platform selection. A side-by-side look at the platforms that fit your catalog, compliance needs, budget, and team, with a clear recommendation.
Tech stack audits. A review of your apps, integrations, and costs to find overlap, risk, and gaps.
Payments and compliance. Guidance on processors, fraud tools, FFL workflows, age verification, and shipping restrictions for regulated products.
Data and analytics. Tracking you can trust and reporting that shows which channels and products actually make money.
Growth planning. A practical roadmap across site, search, retention, and operations, ranked by impact.
How we work
Listen. Interviews with your leadership and team to understand goals, constraints, and history.
Review. A hands-on look at your store, data, stack, contracts, and processes.
Recommend. A written report and working session with clear priorities, costs, and trade-offs.
Support. Optional ongoing advisory time as you put the plan into action.
The most valuable part of consulting is often the expensive mistake you don’t make.
Why Ballistic
We have worked with manufacturers, retailers, and distributors in the shooting, hunting, outdoor, and tactical industry for 18 years. We have seen what works, what fails, and what gets stores shut down by a vendor. You get that experience directly from senior, US-based people.
Do we have to hire you for the work afterward?
No. Our recommendations are written so your team or any partner can carry them out. Many clients do choose to have us help.
How long does a consulting engagement take?
Focused projects like a platform selection or stack audit usually take a few weeks. Ongoing advisory is available monthly.